Perry finds some science he likes

Cover of Rick Perry and His Eggheads: Inside the Brainiest Political Operation in AmericaDespite his strong aversion to science when it comes to evolution or global warning, Rick Perry does make use of some science. The New York Times The Caucus blog has an interview with Sasha Issenberg who is writing a book about the new science of campaigns. While the book (“The Victory Lab”) will not be out for about a year, the section of the book on the Perry campaign (“Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America”) will be out as an ebook next week.

The Perry camp has been running experiments on the public, including randomly scheduling Perry’s appearances so that they could control for other factors. They then test the impact of his visits using public opinion polls.

As much as Perry rail against the role of research on college campuses and the funding of the National Science Foundation, his campaign is now cashing in (literally) on the results of social science.

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